Traditionally the province of consumer-oriented companies, user experience design has become more important for B2B companies.
By Doreen Lorenzo
FORTUNE -- The clear separation between consumer brands and business-to-business brands is fast disappearing, with profound implications for how companies plan, develop, design, and market their products and services.
In many ways, this evolution was inevitable. Our smartphone, tablet, and app-enabled age raised customer expectations. Whatever we do at home, at play, or MOREImage may be NSFW.
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